Helen Bocking
I am an amateur artist who loves to be creative across multiple mediums, including painting with acrylics, needle and wet felting, and embroidery. I am also a PhD candidate within the AMPR faculty (QUT Business School). My research focuses on how and why consumers use digital technology (specifically social support digital tools) to help them engage with their behaviour change goals.
My career path prior to finding a love of study at QUT has been a varied one, and yet in all pursuits, I have embraced both the creative elements and customer assistance aspects of each job role. Therefore, it is perhaps fitting that my PhD has creative elements of digital tools creating consumer engagement, and the desired outcome to find digital tools that can support consumers in their behavioural goals.
As Albert Einstein said ...“Creativity is seeing what everyone else has seen and thinking what no one else has thought.” ...which I think perfectly sums up the process of undertaking a PhD. I like to think I am a creative thinker, and I like to think that the best part of being a student is being encouraged to apply creative approaches to create solutions.
Searching for Change
(2020 - acrylic and pen on canvas)
This artwork tells the story of the cognitive, emotional, and behavioural process of investigating behaviour change through digital pathways by engaging with a variety of different digital tools.
My thesis is exploring how and why consumers engage with digital tools to achieve a behavioural goal and which specific features of digital tools might increase user engagement to create stronger pathways connecting trial, adoption, and maintenance of their chosen behaviour.