I am a first year PhD Candidate in the School of Advertising, Marketing and Public Relations (AMPR) at QUT.
My research focuses on ethical consumer behaviour and the role of morality in the marketplace. I am interested in furthering our understanding about what drives a consumer to make ethical purchases and how brands communicate with their customers when faced with moral challenges. We are living in an unprecedented time and sustainability is a global challenge that we are leaving future generations to struggle with if companies and consumers are not armed with knowledge to change existing unsustainable consumption patterns. I aim to be a small part of that change.